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My creative space: What's the perfect recipe for a food mag?

For the last couple of weeks I've been thinking deeply about food mags and foodie sections in newspapers. I mean, I think about these things all the time anyway (as well as food blogs, of course) but my new job requires me to redesign a newspaper food supplement that's in desperate need of a decent shakeup.

It's been great fun, reading all sorts of fun food mags and calling it work, but I actually have to produce the goods next week and I feel as panicked about it as a Masterchef contestant. So I thought I might throw the floor open to you all.

What do you look for - or dream of finding - in a newspaper food supplement? Do you want the recipes to be restaurant-fancy, or do you prefer accessible over aspirational?
What about product stuff? Do you like reading about new sorts of ingredients and where to find them?
And what do you think of cafe or restaurant reviews? What makes a good one and what turns you right off?
I'd really love to know what you think. Comment away, please!
(And afterwards, you can find more creative spaces here.)
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